About Us

Meet Rod Horlings

Your trusted real estate partner dedicated to helping you achieve your property goals.

Rod Horlings

My Story

Get to Know Me

Meet GRod Horlings | West Michigan Real Estate Broker Since 1987 For nearly four decades, my team and I have helped buyers and sellers across West Michigan unlock the true potential of their property. Since 1987, we’ve guided clients through every kind of transaction — from first homes to complex land deals — with expertise, integrity, and a personal touch. Whether you’re looking to sell, develop, hold for investment, or simply understand your options, you’ll get clear guidance and honest advice built around your goals. Our deep knowledge of negotiation, land, new construction, development, and investment strategy helps owners and buyers make confident decisions that maximize value and opportunity. We specialize in making real estate rewarding. That means exploring seller financing, tax strategies, and paths to passive income through debt-free land. It means knowing how to position acreage, homes, and investment properties for their highest and best use — and having the network to get it done. As a lifelong Michigan professional, I offer complimentary marketing to showcase your home or land to my extensive buyer network. No cost. No obligation. If you own property and want to explore its real potential, work with someone who’s been representing real estate longer than most agents have been alive. Your initial consultation is free. Let’s find out what your property can do for you. ---

Testimonials

What Our Clients Say

This is what a few of our satisfied clients have to say

297+

Happy Clients

5.0

Rating

""Rod was incredibly trustworthy and knowledgable throughout the entire process of selling and buying our home. His honesty, cooperation, and attention to detail made every transaction smooth and stress-free. He consistently went above and beyond to find the perfect home for my family. I highly recom..." Read More

Tom Bateman

Verified Client

"" I had the pleasure of working directly with Rod and witnessed firsthand his entrepreneurial spirit, strong vision, and unmatched work ethic. Rod brings tremendous dedication and integrity to everything he does. He is very knowledgable in real estate negotiations. - David Vorce Enterprise Software ..." Read More

David Vorce

Verified Client

""I've known Rod for more than 10 years and have had the opportunity to work with him on numberous real estate, construction, and development projects. Rod is incredibly competent, professional, and reliable in everything he does. I highly recommend him to anyone looking for a trusted expert in real ..." Read More

Michael Boelens

Verified Client

""Rod went above and beyond to help us find the perfect home. When we couldn't find anything suitable on the MLS, Rod personally contacted homeowners directly to ask if they would be interested in selling. We are so happy we choose Rod - in fact, you can't afford NOT to hire an experienced pro like h..." Read More

Chris Larson

Verified Client

""Rod is steady, honest Realtor who knows residential real estate and land inside and out. He consistantly gets the job done for his clients - whether they're buyers or sellers. He's also a genuinely nice guy with a wonderful sense of humor. I highly recommend working with Rod." - Mark B Commercial I..." Read More

Mark B

Verified Client

"" Rod is one of the most knowledgable and trustworthy real estate professionals I've worked with. He has a deep understanding of land and residential properties, and he always puts his clients first. Rod is honest, responsive, and truly cares about getting the best outcome for both buyers and seller..." Read More

Steve Swartz

Verified Client

"" Rod helped us navigate an incredibly complex real estate transaction with outstanding professionalism from start to finish. His deep expertise in residential real estate truly made the difference. Even though we've since moved out of the area, we would happily work with Rod again in a heartbeat. I..." Read More

Wendy Muller

Verified Client

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Contact our experienced team of real estate agents when you are ready to buy or sell in your local market!

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